Welcome to Trollbeads, the original in personalized jewelry - since 1976. Your story is unique and so are our designs. Create jewelry that beautifully expresses your own story and creativity.
Trollbeads A/S is a family business and the creator of the original "bead on bracelet" concept. In this day and age, it is not often you see a traditional family business, however, the Nielsen/Aagaard family is real-life proof that it is still possible to run a successful business with your family while having fun at the same time.
As artists, we seek to express beauty through all that is magical, mystical, and whimsical in the world around us - so that others may find self-expression and enjoyment through our work.
As craftsmen, we seek to create jewelry from nature's finest and most durable materials, constructed of the highest quality - so that our work is considered the standard of excellence.